ecMAX is the leading digital retail solution supplier and one-stop e-commerce service provider in China. It devotes to helping global retail brands to enter and develop in the Chinese market by its core competencies in resource integration and professional techniques.
More than 10 years’ ecommerce experience
ecMAX started a self-operated project of CANON in JD.com in 2006. Since then, as the pioneering team of China digital e-commerce, ecMAX has great insight into China e-commerce and provides total process services such as data consulting, flagship store operation, eMarketing, IT customization, and e-fulfillment solutions for global brands.
Strategic partners of JD and cooperate with global brands
ecMAX is the excellent service provider of JD and NO.1 service provider of JD worldwide. Based on the JD and Tencent ecology, ecMAX focused on the sales target, brand spreading, and consumer access. By now, ecMAX has served more than 60 brands and projects, such as Wal-Mart, Unilever (Asia-Pacific), Johnson&Johnson, Samsung, Philips, Siemens, Schneider, etc.
Technology driven and solution output
Based on the e-commerce data of JD and Tencent, ecMAX provides IT system integration and customization services for retail brands; Based on over 10 years’ experience in e-commerce, ecMAX develops cloud computing platform; Deeply engaged in the JD Unbounded retail Plan/Tencent Smart retail plan, ecMAX provides the retail solution that can integrate online and offline, customize services and fuse trading scenario for brands.
# 1
in JD.COM
$0.10B
GMV in 2019
0+
Brands & Programs
0+
Employees
0
Locations
THE ECMAX VALUE PROPOSITION
COMPREHENSIVE DATA CONSULTING
ACCESS
Exclusive JD.com/Tencent Data Interface. Anytime, anywhere cloud
convenience.
INSIGHT
Dedicated Data Matrix Analysis System identifies, reports and
inventories buying trends in real time…and actuates quick informed
decision making
INNOVATION
Multidimensional Data Decision Model facilitates innovation,
adaptation, actualization…with lower cost and minimized risk.
Competitive Analysis ? Target Customer Analysis ? Brand Positioning
Analysis ? Omnichannel Analysis ? Pricing Strategies ? eFulfilment
Plan ? Industry Data ? Market Data ? Competitor Product Tracking ?
Product Feature Comparison ? Pricing Strategy/Promotion Monitoring ?
External Traffic Monitoring ? Key Promotional Data Estimation
PRECISE, PERSONALIZED DIGITAL MARKETING
CONTENT
Developed and implemented to reach target audiences at all desired
levels – from startup to small business to total systems package –
and deliver a singularly memorable buying experience.
EFFICIENCY
Efficiency-focused In-house creative marketing capability and
resources. Integrated Systematic definition of users through the
onsite three-tier user system and PLUS-Member Management Mode,
Subdivided Groups Operation Mode.
CONNECTION
On-target marketing to ensure that all websites, categories,
brands subgroups and potential users can be managed automatically.
ENGAGEMENT
Leveraged access to robust IP resources. Online and offline social
diversion
Multi-Channel Marketing ? Creative Theme Marketing Promotions ?
Multi-device Media Marketing ? Custom Campaigns ? Brand Building
Strategies ? Social Media Marketing ? Content & Design Strategies ?
Team Creative ? Audience and Trend Analytics ? Key Demographic
Analysis & Comparatives ? Web Support and Design ? Core Flow
Resourcing ? Online/Offline Social Diversion
THE ecMAX ENBRANDS SYSTEM
A precision launching system, independently developed by ecMAX for
the JD.com and Tencent Holding Limited platform. Connects with
whole network ADX.
Enhances launching precision via AI+ program
Optimizes ROI – 36% higher than industry average
Generates 5000 + user labels
Optimizes target of 800M + cookies
Defines demographic attributes, geographic location, interests
and preference, behavior pattern, semantic orientation and
redirection when matched with JD/Tencent DMP
Achieves close to 20ms RTB calculation
Monitors, analyzes and optimizes advertisement placement
PRE-EMINENT IT SYSTEMS
INTEGRATION & INNOVATION
EXPRESS DATA
Cloud-Connected IT Technology and Data Tools enable brands to view
their own data and consumer profiles…and take immediate action.
MARKETING MAXIMIZATION
Innovative marketing tools for merchants – developed and
implemented in cooperation with the JD Kepler Team.
DEPENDABLE DOCKING
Connects retail brand warehouse systems and order systems with
JD.com system for dependable consistency.
ADVANCED CRM
CRM tool (based on JD.com platform) which connects brands with
consumer data for remarketing purposes – also allowing brands to
employ CRM add-ins in JD stores.
App & Software Development ? Operation Systems Support ? AI+
eMarketing ? New Retail Technical Systems ? Detailed User Research ?
Retail Trends Analysis ?Performance Metrics & Best Practices Platform
Development ? Marketing Automation Analysis
PINPOINT-TO-SCALE B2C OPERATIONS SYSTEMS
SERVICE
Market savvy support model and field-tested breadth of
service-providing experience.
DISTRIBUTION
Cost effective brand-building reach to more consumers and shorter
A/R Cycle with platforms.
COMMUNICATION
Targeted, streamlined systems for clear, credible, concise
communication efficacy at all levels of retail engagement.
Flagship Store Operation ? Traffic Management ? Customer Service &
User Management ? Product Distribution ? Creative Design ? After-Sale
Service and Support ? IT System Integration ? Multi-level
Communication Support ? Distribution Model Resourcing